Positively Milwaukee

Joe Rieland started the business when he built some tables for his own apartment.

MILWAUKEE — It’s all in pieces, but an Arby’s sign might be Joe Rieland’s most notable find to date. He sold it to a father-son duo from Ohio.


Rieland to the rescue: Iconic Cudahy Arby’s sign saved!

Regardless of our individual devotion to Arby’s, many of us in the Milwaukee area let out a collective gasp when we saw the towering 10-gallon hat neon sign that has long been a Cudahy landmark was being pulled down. But panic not because the sign has been saved!


CBS 58  News

From organ transplants to reclaimed artwork,
Milwaukee man understands value of re-use

(MILWAUKEE) – By day, a Milwaukee man helps spread the gift of life through organ donation.On nights and weekends he creates works of art from things people no longer need through his business Redefined & Co. On CBS 58 Sunday Morning, Pauleen Le found out how his nothing lost or wasted approach provides a unique and inspiring work-life balance.

In the Booth

Periodically throughout the year I partake in shows throughout the Midwest.  In 2018, I was honored to receive “Best of Category” at the Milwaukee 3rd Ward Festival of the Arts.  Please keep an eye on this page for the upcoming shows that I will be participating in.

Past Shows

Maker Fair Milwaukee | 2016
Hunt & Gather Market | 2016, 2017, 2018
Milwaukee 3rd Ward Festival of the Arts | 2018 (Best of Category Award Recipient)

Customer Photos